Store lighting may sound like an easy concept, but you’d be surprised how many businesses get it so very wrong. So what ‘s your best course of action for retail lighting?
How do you create a gorgeous interior while still [[keeping your lighting costs down]]? And how much of a difference can it make to your bottom line?
Today, we’ll be discussing our top six reasons for investing in professional retail lighting for your store. You’ll learn to use strategic lighting to create a better experience for your clients and staff members.
Six Reasons You Need Great Retail Lighting
Your retail store’s lighting is more important than you think.
It’s not just that it’s your best option for displaying and highlighting your products. The design, layout, and quality of your retail lighting can change the way your clients, staff members, and the world experiences your brand.
With proper lighting, you cut energy costs, improving branding, and creating a unique storefront that stands out.
It’s Cost Efficient
Lighting accounts for a huge portion of your store’s average electricity usage. Switching to LED lighting can help you save hundreds of dollars, per year, in energy usage. This means more money to spend on marketing, sales, and other business operations. It also means a lowered carbon footprint, which is obviously better for the environment, and your public image.
Better Lighting Can Mean Better Sales
Good lighting can mean the difference between decent sales and the kind of profit you can really write home about. With a few choice lighting decisions, you can turn your sales around like, well, turning on a light:
- Combine different kinds of light. Use ambient lighting in your store to ensure there are no dark patches. Keep this low, and add accent or spot lighting in strategic areas to highlight your merchandise.
- Ambient lighting is more common in low-cost stores, such as mall outlets and cheaper retail shops. High-end chains such as boutiques and “big name” clothing brands use accents. Customers may not realize it, but they are very aware of this distinction, so choose your lighting combination with purpose.
- Light up your products. Very often, store owners will simply place their lighting, without checking what it’s pointing at, and leave it that way. If a certain product or store feature has a priority for you, you can use lighting to draw more customers to it.
It Looks Better
Customers associate different lighting with different levels of retail experience. A better lit shop is a better-looking shop.
A simple combination of spotlights, lamps, and LEDs can change the way a room looks, from a room where business is done into the business itself. More importantly, it also helps you make your products look better, which boosts your sales.
Helps Franchises Create A Unified Image
If you’re considering expanding your business into more stores, professional lighting becomes crucial.
The idea is simple — a franchise is an extension of your brand, taking your store out into the world.
If you want somebody visiting your new storefront to connect it with your original store, you need to give them specific visual clues to follow. This is more important than you might think: not every store is going to be lucky enough to have the same natural lighting. If you’re franchising in different areas of the country or the world, seasonal lighting may also be different. With strategic lighting, used in the same way across all of your stores, you create a standard impression of your store. Visitors feel the same way, wherever they go.
If they feel at home at your location in Phoenix, Arizona, they’ll feel that same comfort when they visit you in California.
Professionalism Puts You Ahead Of The Competition
The truth about retail is that even a slight advantage over your competition can mean the difference between life and death. This might sound dramatic, but sales are everything, and lighting can set you up to outperform the others. The hard truth about retail is that marketing can and often does trump a better product.
If you work in an industry where your competitors are selling something better or more popular, a better-looking store helps set you apart. Take a few tips from big name stores and go for lighting that matches your product, and looks as good as it can. If clients enjoy visiting your store more, they may buy your products over someone else’s, even if the other product is better.
Improves Staff Productivity And Atmosphere
One of a retail store’s biggest assets is its staff members. Retail lighting can have a positive effect on the mindset and work quality of your staffers, as well as your clients. Overly bright, neon or flickering lights can make workers feel pressured and unhappy. Cheap ambient lighting can make them undercut the seriousness of their job.
Quality lighting helps workers focus on their jobs, stay productive, and take pride in their workplace.
Quality Retail Lighting: Well Worth The Investment
For the retail business owner, serious about their product and looking to make a difference in their sales, good lighting is crucial. Whether it’s the subtle art of branding or leading your customers to products or store features, lighting is the center of good retail design. Are you interested in the potential benefits of commercial lighting for your business?
Get in touch with us, and breathe some new life into your shopfront, today.