Our Grocery Store Lighting Attracts Customers and Sales
What makes grocery store A able to attract more customers and charge twice as much for the same product as grocery store B two blocks away? True, grocery store A might be newer, in better condition, be better stocked, have higher quality products or friendlier staff. But even the food in a newer, nicer store that is also well stocked with high quality products and friendly, welcoming staff can look unappetizing. Why? The major difference is lighting.
How Lighting in Grocery Stores Affects Attractiveness of Display
Think about it.
You approach a meat counter. The light is bright enough to basically wash out most of the color. The rich red of a juicy steak looks pale pink. The best steaks look like every other cut, and every other meat.
The same is true in the produce and bakery departments. Good lighting makes broccoli emerald green. The different types of lettuce with their subtle differences in coloring are easily distinguished one from the other and each color is rich and appealing. Lemons are deep yellow, peppers are a vibrant green, orange or red. Bakery products look enticing, icings glisten and chocolate looks rich and dark.
Items on shelves are easy to recognize, sale items are highlighted so they can’t be missed, and the customers can easily tell what aisle stocks what products. Even the staff and customers look better. The right grocery store lighting also enhances skin tone, highlights hair color, and generally makes people look healthier.
All in all – the store, the products, and the people look attractive, and the food displays actually make you hungry. They make you want to buy.
Grocery Store Lighting Design Takes a Real Pro
An electric company has to know every aspect of what lighting has to do to make a store pleasant to visit and shop in, and the food attractive enough to boost the taste buds into action and make the customer want to buy the product, take it home and start eating. Balancing light intensity and heat in food display is also essential to prevent the products from spoiling.
Food preparation and storage areas also have special lighting requirements. Not only does the staff have to see what they’re doing, but also the lighting has to comply with a number of rules and regulations, including the stringent standards established by the FDA. These demanding conditions require specialized lighting for refrigeration and freezer units, cold condition ballasts and break-proof, sealed fixtures.
Grocery Store and Supermarket Projects
- Marsh Supermarkets