In film and photography, the art of cinematography is referred to as “sculpting with light.” Creating mood is a big part of it, but it’s not just about creating mood – it’s also about developing a sense of physical, three-dimensional space.
In short, if you’re not putting some attention to detail into your LED lighting solutions, you may be failing to get the most out of your real estate.
How Lighting Impacts Real Estate Value
Having the right lighting can and does improve the value of a home. Consider this: the value of a home is what the buyer is willing to pay, not a penny more or less. We estimate a home’s value within a broader range than that, but the final selling price is what the home is really worth.
A buyer interested in the real estate only needs to glance here and there, and the lighting used will tell the buyer exactly what the value of a home is – and if the lighting’s in any way off or poor, the value goes down as well.
Benefits of LED Lighting Solutions for Selling Real Estate
LED lighting offers an amazing way to create mood and shape the interior (or exterior) of any home and improve its value. A great LED lighting solution can also be a perfect way to maintain your unique brand identity in the real estate market, creating a specific atmosphere, a sense of class and style that you will be known for.
For instance, suppose you’re trying to sell a summer home on the beach. Imagine what some gentle bluish lighting can do to create the sense of calm and tranquility that your prospect will hope to find there. Likewise, business spaces can be affected by artful lighting. When you walk into a bar, for instance, do you want bright, harsh white lighting, or something warmer that will create a nice, homey atmosphere?
Attention to Detail Always Helps
In art, lighting is used to draw the eye. Unimportant background elements tend to remain dim while foreground elements are more strongly lit. This can work for you in lighting real estate, as well. You don’t want prospective buyers to miss that gorgeous marble countertop, so why not use some overhead LED lamps to really help it stand out?
The fact that so many people in the real estate industry still ignore the benefits of proper lighting actually works to your benefit. You can install beautiful stainless steel sinks, you can paint the walls a delicate off-white color, you can double your budget for decorating homes and offices, but without great lighting, you’re only halfway there.
Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to CBMC Lighting Solutions and a clickable link back to this page.